A GP was on hand at a supermarket to encourage shoppers to think about whether A&E is always the best course of action.
Bedfordshire GP Dr Fran Ross was at Asda in Biggleswade recently to answer residents’ burning questions about urgent care options.
With emergency department admissions rising, Bedfordshire Clinical Commissioning Group is running a campaign to encourage people to use A&E appropriately.
This means knowing what the alternatives are including GPs, practice nurses, pharmacies and personal medicine cabinets.
Dr Ross said: “A&E and 999 really should be just for emergencies. There are other services that may be more appropriate and convenient for treatment.
“In Bedfordshire, a GP is available 24 hours a day, seven days a week.
“When the GP is closed, ring the surgery out of hours phone number or check their website to find out where to go or what to do.”