Four friends have started up a fashion label which has enjoyed worldwide success.
Eejay Lloyd, 16, and Jake Cooper, 20 of Sandy and Jon Reed and Ali Sutton of Biggleswade have quickly made Drama Clothing a global brand.
The firm specialises in extreme sports clothing, whether for BMX riding, skateboarding, motor racing, surfing or snowboarding.
It began when Eejay – a student at Bedford College – started sketching some designs for T-shirts, jumpers and hooded tops.
He said: “I had some design ideas which I really wanted to get down on paper, and then I started doing some designs on the computer as well.
“Once I was happy with them I had some printed on T-shirts and tops, and we started selling them at skateboarding events through our pop-up shop.”
Jake – who also works as a civil engineer – Jon and Ali quickly came on board and the business started to grow.
Jake said: “We are now a limited company and sell most of the clothes on the internet, though we regularly run pop-up shops at special skateboarding and other events around the country.
“The brand has also taken off abroad, especially in the US where it is popular on the stock car racing scene.”