Mums and dads can buy upmarket children’s clothing at a town’s new store.
Little Posh Shop in Biggleswade sells clothes for boys and girls as well as a range of maternity wear.
Mother and daughter team Jennie Cooper and Leanne Britton, of Potton opened the shop in Hitchin Street after spotting a gap in the market.
Mum Leanne was also finding it difficult to buy clothes for her four-year-old son Reuben.
She said: “Most shops will sell a lot of clothes for girls but they will often only have one stand for boys.
“This can make it difficult for new mums and dads so we will always have an even range of clothing on sale here.”
Jennie and Leanne are also aiming for the higher end of the market but will be offering competitive prices.
There will be clothing for babies and items which will be suitable for boys and girls up to the age of 10.
Leanne added: “We buy our stock from smaller, more independent firms rather than the major wholesalers so we can be a bit more choosy about what we sell and buy the clothes in smaller quantities.
“We will also be selling designer children’s clothes and will be offering up to 60 per cent off the recommended retail price.
“Many of the items will actually have the labels with the recommended retail prices on them so customers can see for themselves.”
Customers can expect to see lines of clothing from names like Sarah Louise, Petit Bateau and Emile et Rose.
Leanne is keen to offer quality and is keen to provide a range which is not available elsewhere in the area.
She said: “There isn’t really anywhere else that sells these kinds of lines at the moment so I think there is definitely a market for us to cater for in the Biggleswade area.”
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Weather for Biggleswade
Thursday 23 May 2013
Temperature: 5 C to 10 C
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Wind direction: North west
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