From the back garden to a booming national business

b12-321 Setter Play, which manufacturers children's play equipment is celebrating its 15th anniversary. Managing director Jonathan Bhowmick with one of his play areas which was installed at Best Nursery, Clifton Rd, Shefford. ENGPNL00120120321191756
b12-321 Setter Play, which manufacturers children's play equipment is celebrating its 15th anniversary. Managing director Jonathan Bhowmick with one of his play areas which was installed at Best Nursery, Clifton Rd, Shefford. ENGPNL00120120321191756
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A playground firm that started life in the boss’ back garden is celebrating its 18th birthday.

Setter Play, which is based in Shefford, marks its 18th year in business this month.

Managing Director Jonathan Bhowmick explained: “My son was two at the time and I wanted to make something for him to play on in the garden.

“As the climbing frame grew in popularity with thekids in our neighbourhood, and parents started asking about it, it became something I was interested in pursuing further.”

The firm has expanded from those humble beginnings, and now has eight full time staff.

Setter Play has worked nationwide, from Cornwall to the Orkney Islands.

Jonathan added: “It’s good to have customers the length and breadth of the land but we started out in this area and I get a lot of satisfaction from supplying equipment to local customers.

“It has meant that we have been able to establish a proper reputation and identity in the area.”

This work with the local community has included sponsoring local awards ceremonies and sports teams, and Setter Play counted the former Lawns Nursery School in Biggleswade among its customers when it launched back in 1997.

And this year Setter Play is expanding its factory base to double the size, as well as launching brand new ranges of equipment.

Jonathan said: “We have something up our sleeves to be debuted at Hatfield House ‘Living Crafts’ this spring, but I have to keep quiet on that for now!”

To celebrate the anniversary Setter Play is gifting Buddy Benches to its first three customers – Fairfield School in Cheshunt, Cowley Hill School in Borehamwood, and Russell Lower School in Ampthill.

The firm is also giving free buddy benches to customers who place orders until September 1.

Schools and play groups can also win a Setter Play planting box by entering their names into a free prize draw.

To do so, send entries to Setter Play, Unit 6A, Shefford Mill, Stanford Road, Shefford,Bedfordshire, SG17 5NR or email info@setterplay.co.uk

The closing date is Thursday, April 26, when the winner will be announced.