Red wine drinkers in Bedfordshire earn more money, are more confident and are more likely to scrimp on Christmas presents than those who choose to sip white wine, a study revealed today.
Experts examined the lifestyles and personality traits of red, white, rosé and sparking drinkers and found those who prefer a glass of red are also most likely to have a degree and live in a detached house.
But white wine fans were found to be better team players and the most generous – spending more on Christmas gifts for others than their red wine drinking counterparts.
Gerard Basset MW OBE, spokesman for French Wines with Style, who commissioned the research, said: “It seems there really are no secrets anymore, with even your choice of wine giving you away.
“If you want to understand a personality, all you have to do is watch what people are drinking.
“Most people have a favourite or preferred type of wine and by choosing it in front of others, you could end up giving away a few clues about your personality and lifestyle.
“Perhaps we can even find our friends, business and life partners by looking at the type of wine they like to drink.” The study of 2,000 wine drinkers found red wine fans are also less thoughtful, being more likely to just ‘buy the first thing they see’ or take just minutes to choose a gift for someone, while rosé drinkers are the most likely to take a few weeks or even over a month to pick the perfect gift.
Perhaps that’s why more red wine drinkers will be having Christmas dinner alone, while rosé drinkers are the most likely to be sharing it with their whole family.
Personality Types and Celebrities
When it comes to personality types, researchers found that red wine drinkers are most likely to consider themselves as ‘laidback and casual’, like celebrities Matthew McConaughey and Ellie Goulding, while a large number of white wine drinkers consider themselves ‘authentic and natural’ like Holly Willoughby or Dermot O’Leary.
And while sparkling fans consider themselves to be ‘quirky and fun’, like Paloma Faith and Alan Carr, fans of rosé are most likely to describe their personality as ‘glamourous and chic’ – similar to Frankie Bridge and George Clooney.
Hobbies, Nights Out and TV Viewing
The study looked at hobbies too and it appears that those who love clubbing, listening to music and shopping are most likely to be rosé drinkers, while sparkling wine lovers are most likely to enjoy reading, going for walks and socialising with friends.
Drinkers of red are most likely to be fans of keeping fit, cycling, gardening and team sports, but white wine drinkers were found not to have any particular favourites. However, the research did show what they don’t like, with listening to music, reading and keeping fit topping the list.