Biggleswade United agree adidas deal

Adidas PNL-150930-094128002
Adidas PNL-150930-094128002

Biggleswade United have signed a deal with adidas to be their kit provider - and will be the first team in English football to be top-to-toe in the sportswear giant.

The deal will be confirmed at the FA Vase second qualifying round match against Leverstock Green on Saturday.

It will mean that all the club’s sides will play their matches in adidas kits from now on, and the team will be the first team in English football to be top-to-toe adidas.

Among those due to be present, as well as adidas representatives, will be the club’s director of football, the journalist, and La Liga football expert, Guillem Balagué and the former Valencia, Barcelona and Spanish international, Gaizka Mendieta.

Balagué said about the new partnership, “We are absolutely thrilled to be able to work with what is without question one of the real market leaders in football equipment.

“I am proud of how much we have achieved is such a short space of time and our collaboration with adidas is proof positive of this.

“We look forward to what we hope will be a long and fruitful partnership with them and with all our backers as we look to establish our place in the hearts and minds of the community that we feel honoured to be part of.”

It comes on the back of the partnership deal recently announced between the club and Nordeus, the Serbian based creators of the Top Eleven game whose name now adorns the new kit provided by Adidas.

The partnership is the latest step along the road being plotted by Balagué, chairman Chris Lewis, director of the academy, Fran Constancio and a business team at Biggleswade United as they look to take the club up the footballing hierarchy with a model based on intensive, top quality foreign and local coaching and the involvement of the whole community including schools, colleges, local businesses and organisations.