Scary stats show two in five Brits believe doom-scrolling is self-care

Scrolling through TikTok, Instagram, X (formerly known as Twitter), and other social media platforms is even considered a form of self-care by 38% of Brits, according to a new study.

Brits have seemingly forgotten how to treat themselves, even though a massive 97% of people agree that taking time out is essential for their wellbeing, but very few are actually making space for it, according to the research commissioned by Fox’s Fabulous Chocolatey, which spoke to 2000 adults.

It also showed that more than one in 10 (14%) struggle to remember when the last time they did something indulgent just for themselves.

Back-to-back meetings, endless to-do lists, and juggling the needs of others leaves Brits with very little time for themselves, with just 36% of people managing to take a moment for 'me time' themselves every day.

Pets and digital distractions, as well as guilt, are also among the top reasons, alongside money, that people struggle to find time.

Top 10 list of Brits biggest barriers to taking more ‘me time’:

1. Work/ my job (25%)
2. Lack of time (13%)
3. Looking after my children (13%)
4. Spending time with family (10%)
5. Cleaning (7%)
6. Digital distractions (4%)
7. Looking after pets (4%)
8. Financial reasons (4%)
9. Spending time with friends (3%)
10. Guilt (3%)

Fox’s Fabulous Chocolatey has teamed up with king of fabulous himself, Craig Revel Horwood, to encourage Brits to put themselves first for once, without the guilt.

“Darling, if you’re not treating yourself, then what are you doing! Life is far too short not to take time for yourself to unwind and indulge,” Revel Horwood said.

"That’s why I’m thrilled to partner with Fox’s Fabulous Chocolatey because frankly, we all deserve a moment that’s as rich, luxurious, and generous as these fabulous biscuits.”

To help inspire the nation, Fox’s Fabulous Chocolatey is launching the Fabulous Me Time Moments competition, giving one lucky winner £1,000 of luxury spa vouchers.

Isobel Farthing at Fox’s Fabulous Chocolatey said: “It’s shocking how few of us give ourselves permission to properly unwind. We believe a little indulgence goes a long way. Fox’s Chocolatey Rounds are baked with generosity in every bite, the perfect accompaniment to some much-deserved me time".

To enter the competition and be in with a chance of winning, visit Fox's Biscuits.