Be part of Biggleswade photographer’s 100 Mums and Babies project and raise funds for St John’s Hospice

Phoebe Berridge, 24, who runs a studio based in Ickwell, has launched her ‘100 Mums and Babies’ project to help the hospice boost its finances during the pandemic.

The kind-hearted photographer had completed some market research when she realised that her business idea could be used as a force to drive donations.

Phoebe said: “I started a survey back in March because I was curious to see how many mums exist in photos with their children. They’re normally the ones who are taking the photo.

“I was planning to launch the sessions earlier in the year, but I hadn’t chosen the charity at that point.

“Then I heard that St John’s Hospice was struggling.

“I know a lot of people who have had family members or friends stay there and I don’t know of any other hospices round here. It would be a big loss to the community.”

Phoebe is inviting mums and their children - who can be grown up - to sign up to the ‘100 Mums and Babies’ mini photoshoot.

This will include a 20- minute session at Ickwell Green, five digital files, one 7x5 ins print, and a £75 voucher off wall art.

The session costs £40, from which £10 will be donated to Sue Ryder St John’s Hospice. A £10 booking fee will also be taken within 24 hours of making the appointment (taking the total cost to £50).

Phoebe added: “I love what I do. I cannot wait to not only create beautiful memories of families, but also to do something for charity at the same time.

“After these past few months I think people are understanding the value of family more than ever.”

The businesswoman runs Phoebe Berridge Photography, based on Caldecote Road, Ickwell, and holds an LMPA qualification (Licentiate Master Photographers Association). She also holds her Newborn Accreditation for newborn safety and posing with the MPA.

To find out more, visit: www.phoebeberridgephotography.co.uk