Supermarket open longer

Undated file photo of a Morrisons shopping trolley, as the supermarket have opened three new stores, creating hundreds of jobs. PRESS ASSOCIATION Photo. Issue date: Monday January 25, 2010. See PA story INDUSTRY Morrisons. Photo credit should read: Martin Rickett/PA Wire

Morrisons in Shefford has extended its opening hours to 7am to 9pm, from 8am to 8pm, in response to demand from local shoppers.

Store general manager Andrew Graham said: “Modern family life, more flexible working hours and busy schedules mean customers want us to be open for longer. The extension of our opening hours is one of many changes we are making – to make shopping trips easier at our stores.”

New research shows that one in five now regularly shop outside of ‘normal’ week day hours. Nearly 20 per cent of shoppers now usually visit a store between 6am and 9am in the morning or after 8pm at night. Half of early morning and late evening shoppers say they prefer these ‘quieter’ times.

Morrisons is also in the process of redesigning 277 stores across the country.